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The market is what the market is!
Graham Lester
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The market is what the market is!

The person responsible for the presentation of your home is you, just as the agent is responsible for the marketing and negotiation. Buying a home is an emotional process and the feel of a home is usually more important than the price. Therefore first impressions can create permanent opinions and feelings about the home, so for the best results set a positive mood for prospective buyers.


You want buyers to fall in love with your property, so give it that loved look and feel. When your home presents better than others it will appeal to more buyers and will increase your chances of selling quickly and at a better price.


Once you have presented your home as best you can, you then must select a competent agent, one you can trust to market and negotiate on your behalf. The final price you receive will then be the best available market price. Neither you nor the agent control the market. The market is what the market is. But you can control the presentation of your home and your agent can control the marketing and negotiate the best price for you. This can mean thousands of dollars in or out of your pocket.


A good agent will persuade buyers to inspect your property and to buy it in preference to other properties on the market. Don’t allow the state of the market to affect your plans either. Some people put their plans on hold waiting for a better market.


But when you are selling and buying at the same time it makes little difference what the market is doing. In a down market you may sell for less but you can also buy for less. If you wait for the market to improve in order to sell for more you will also be paying more when you buy.


Don’t waste your life waiting for a better market, make the move to where you want to be living and get on with your life today.

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Graham Lester

Graham Lester

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision.

Other posts by Graham Lester
Contact Full biography

Full biography

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision, Graham has immense pride in the company he directs; and is particularly proud of having been awarded the BDH Cup in 2010, and becoming one of the top 10% of performers in Australasia while maintaining a 79% repeat and referral client ratio.




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