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Graham Lester
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The selection of an agent can hinge on many factors, but it will often come down to one of two criteria: the price the agent suggests your property will sell for and the selling strategy they propose. If we accept that these are the two main criteria on which your selection is based, it is worth exploring which of these two increase your chances of success the most.


Given enough time to think it through, most people would agree that agent selection should be based around the proposed selling strategy. You don’t pay an agent commission to value your home. You pay an agent commission to sell your property for the maximum price they can get at the time you choose to sell.


An agent’s opinion on the value of your home is only relevant if they intend to buy your property. It is the buyer’s opinion of what your property is worth that really counts, because they are the ones who will be paying you money, not the agent. This means that it is the agent’s proposed sales strategy, which should be the subject of close scrutiny.


However, when selling your home, often the logical criteria we should use is replaced with the emotional criteria we default toward. Agents will often take full advantage of this, so beware.


An agent only has control over the selling strategy you choose. It is that strategy which will deliver the ultimate price you will get for your property. Logic therefore demands that your selection of an agent should be based purely on the sales strategy they propose if you want to maximise the sale price you receive.


Unfortunately, we all love being told what we want to hear. Comments such as “you look like you have lost weight” or “your children are so well behaved” make us feel good, And a real estate agent telling us that “our home should sell for exactly what we hoped it would be worth,” suddenly makes selecting that agent an appealing option.


Click here to view part two.

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Graham Lester

Graham Lester

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision.

Other posts by Graham Lester
Contact Full biography

Full biography

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision, Graham has immense pride in the company he directs; and is particularly proud of having been awarded the BDH Cup in 2010, and becoming one of the top 10% of performers in Australasia while maintaining a 79% repeat and referral client ratio.




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