Menu

News Blog

Think Yellow Latest News & Articles

Employing a Selling Agent
Graham Lester
/ Categories: News

Employing a Selling Agent

When employing an agent to market and sell your home, ensure you are clear about what you expect in an agent. Prior to meeting any agent, take 15 minutes to write down several points on what is important to you in a real estate agent

 

Real estate agents often spruik their clearance rates or their profile in the marketplace.

 

These can only be considered secondary benefits for a home seller, at best. Auction clearance rates receive undue credibility when it comes to the reporting on the market.

 

The numbers are often fudged with agents pushing reporting their successes and withholding failed and withdrawn campaigns.

 

Neither does the auction clearance highlight the number of vendors that dropped their reserve price on the day to get a sale.

 

A failed public auction is a damaging event for a vendor. The digital footprint can haunt the sale well into the future.

 

The true determinant of a good agent is their ability to deliver a premium price in a risk-free and stress-free manner. You will only sell your property once. Therefore, it is crucial that you get the right price when you go to market. When agents want your business, they will often take you down different paths selling secondary benefits and products. You are likely to be pitched items such as premium internet advertising, off-market trades, illuminated signboards and bigger brochures. Relate any offering and suggestion back to your primary goal - a sale at the highest price in a risk-free and stress-free manner.

 

Agents that constantly focus on getting the property ‘sold’ as opposed to achieving you the ‘best possible price’ are signalling their intent.

 

The best sales people are not high pressure ‘closers’. They are calm, professional and supportive in providing you with the right information.

 

They are assertive but they are not aggressive.

 

Before employing any agent to sell your property, meet with them several times to gain a sense of their style.

 

Your selected agent is going to be your guide throughout the campaign. Therefore, it is crucial that there is mutual respect and trust.

 

An agent that can attain a sale in a booming market is a commodity. An agent that can deliver a premum sale price in a riskfree and stressfree manner is a prized asset during a campaign.

 

The true determinant of a good agent is their ability to deliver a premium price - in a risk-free and stress-free manner.

Previous Article A REAL ESTATE CAREER
Next Article Houses do sell in Winter!
Print
1127 Rate this article:
No rating
Graham Lester

Graham Lester

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision.

Other posts by Graham Lester
Contact Full biography

Full biography

Graham is known for his passion and his drive to succeed in all aspects of his professional life. A man with a big vision, Graham has immense pride in the company he directs; and is particularly proud of having been awarded the BDH Cup in 2010, and becoming one of the top 10% of performers in Australasia while maintaining a 79% repeat and referral client ratio.

x

x

WANT TO DISCUSS Real Estate?... GET IN TOUCH...

We’d love to have a chat and answer any queries you may have.
Drop us an email and we’ll get back to you as soon as we can

* Required