Employing a Selling Agent
When employing an agent to market and sell your home, ensure you are clear about what you expect in an agent.
Prior to meeting any agent, take 15 minutes to write down several points on what is important to you in a real estate agent
Real estate agents often spruik their clearance rates or their profile in the marketplace.
These can only be considered secondary benefits for a home seller, at best. Auction clearance rates receive undue credibility when it comes to
the reporting on the market.
The numbers are often fudged with agents pushing reporting their successes and withholding failed and withdrawn campaigns.
Neither does the auction clearance highlight the number of vendors that dropped their reserve price on the day to get a sale.
A failed public auction is a damaging event for a vendor. The digital footprint can haunt the sale well into the future.
The true determinant of a good agent is their ability to deliver a premium price in a risk-free and stress-free manner. You will only sell your property once. Therefore, it is crucial that you get the right price when you go to market. When agents want your business, they will often take you down different paths selling secondary benefits and products. You are likely to be pitched items such as premium internet advertising, off-market trades, illuminated signboards and bigger brochures. Relate any offering and suggestion back to your primary goal - a sale at the highest price in a risk-free and stress-free manner.
Agents that constantly focus on getting the property ‘sold’ as opposed to achieving you the ‘best possible price’ are signalling their intent.
The best sales people are not high pressure ‘closers’. They are calm, professional and supportive in providing you with the right information.
They are assertive but they are not aggressive.
Before employing any agent to
sell your property, meet with
them several times to gain a
sense of their style.
Your selected agent is going to
be your guide throughout the
campaign. Therefore, it is crucial
that there is mutual respect and
An agent that can attain a sale in
a booming market is a commodity.
An agent that can deliver
a premum sale price in a riskfree
and stressfree manner is a
prized asset during a campaign.
The true determinant
of a good agent is their
ability to deliver a
- in a risk-free and