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Marketing Strategies

Fixed Price Marketing

Marketing your home with an asking price attracts a targeted group of people who are able to purchase a home in that price range. By targeting specific buyers, you have the potential to increase buyer enquiry.

If you are planning on marketing your home with an asking price it's vital that you value the home correctly. If the home is overpriced, you can alienate potential buyers. At Maggie Dixon Real Estate we provide free market appraisals to help you determine the price. We can also show you a list of similar properties in your area and what they sold for to help you make a decision.

Auction

An auction is a method of selling a property through the process of public negotiations to determine the true market value of the property at that time.

The benefits of an auction

  • Sense of Urgency: The auction day deadline sets a finite selling period and creates a sense of urgency amongst buyers.
  • Buyer Competition:  An auction creates the conditions for buyer competition - which can lead to a premium price.
  • Options:  You remain free to consider any offers before Auction day, if you choose to.
  • Certainty:  Buyers must bid on an unconditional basis - no complicated conditions.
  • Control:  You are in control - you set the reserve and select the possession date that suits you.
  • No Price Limitations:  By marketing without a price you are never limited by an asking price that is too high or too low, so you can attract a wider range of buyers.
  • Feedback: Your salesperson will provide regular market feedback to assist you in setting the reserve price of your property.

Tender

A real estate tender is method of selling a property through the process of private and confidential offers made by a set deadline.

The benefits of selling by tender

  • Sense of Urgency: The tender deadline sets a finite selling period and creates a sense of urgency amongst buyers.
  • Buyer Competition: A tender creates the conditions for buyer competition - which can lead to a premium price.
  • Confidentiality: The result of a tender is private and confidential.
  • Time to Consider: You have a three day irrevocable period in which to decide which offer to accept. This can be important if there are a number of parties involved in the decision.
  • Flexibility: A tender allows you, the seller, to be more flexible with the terms and conditions of the sale e.g. You choose the possession date.
  • Level Playing Field: Because the property cannot be sold before the closing date, all interested parties are competing on a level playing field.
  • No Price Limitations: By marketing without a price you are never limited by an asking price that is too high or too low, so you can attract a wider range of buyers.
  • Feedback: Your salesperson will provide regular market feedback to assist you in establishing the selling range of your property.